Interactions has the backing of an unusually strong group of investors. Sigma Partners has a strong record in bringing revolutionary companies to market, Updata brings great operating experience and North Hill Ventures brings the insight that comes from being part of Capital One. With a $17M Series A investment, the investment team stands ready to assure potential customers that Interactions has the necessary financial backing to deliver on the Service Factory promise.

Founded in 1984, Sigma Partners, Sigma partners is a leading early-stage venture capital firm. The sigma team uses their deep operational experience to provide entrepreneurs with practical strategic counsel through every phase of company growth. With over $2 billion under management and bicoastal offices, Sigma invests in innovative technology startups across the United States. The team is currently investing Sigma Fund 8, a $500 million fund raised in 2007. Some of the market leading companies in which Sigma has invested include Atria, Cascade, Clarify, EqualLogic, Internet Security Systems, KLA-Tencor, m-Qube, Octel, Topio, VeriFone, Vermeer, Vignette and Virtusa. For more information, please visit www.signmapartners.com.

Updata Partners is a leading venture capital firm that invests in early and growth stage information technology companies with innovative intellectual property enabling market-leading products and services. Led by an investment team averaging more than 20 years of operational and private equity experience in the technology industry, Updata Partners seeks investments where the combination of their financial backing and operating expertise will accelerate growth.

North Hill Ventures, LP, a private equity firm established in 1999, manages $96 million in venture capital funding. North Hill invests in information technology and software companies with a specific focus on financial services and direct-to-consumer marketing businesses that require capital to continue or accelerate their growth. North Hill Ventures is affiliated with Capital One Financial Corp. (through its wholly owned subsidiary, Oakstone Ventures, Inc.), the multi-national financial services company. With a managed asset base of more than $200 billion and a customer base of over 50 million accounts, Capital One is one of the world's leaders in financial services, risk management, direct marketing, and information management.